AAMcEvoy is a premium Irish organic clothing brand for babies and children for 0-3years. All of our products are designed and crafted in Ireland, this is very important to me. Our focus is on quality, craftsmanship, contemporary design and super soft cloth. We only use super soft GOTS organic cloth.
AAMcEvoy products are future heirlooms, to be handed down from one sibling to the next, parent to child. We have kept openings simple- easy to put on baby, easy to take off! No buttons, snaps or velcro.
As a graduate of Limerick School of Art and Design Fashion Design and of the National Tailoring Academy at Louis Copelands, I use all of this experience to create a very practical, wearable collection that is functional and unisex.
Hi, I'm Alison, owner and designer of AAMcEvoy. I'm also a single mama to Annie, my 2.5year old daughter (and model). Annie is the reason that my ambition and drive for the brand succeed is so strong.
Last year I won a competition and part of the prize included membership of Network Ireland, it's a network for women in business . So I threw myself in the deep end and I'm the Vice President of the Laois Branch.
I come from a design household, my parents have a kitchen design business so design has always been a major focus in my life, as has self employment. I have always wanted to create my own job and do what I love. That's exactly what I'm doing now. I have created a childrens clothing brand with morals, ethics and something for my customer, myself and my daughter to be proud of.
Our logo features two A's, one for Alison and one for Annie, my daughter and model. Sometimes, aptly, mistaken for two mountains. I always tell the story and point out that its a mother and daughter holding hands, standing tall. As a single mother I think that the logo describes myself and Annie perfectly.
This brand is as much an entrepreneurial journey as it is a journey through motherhood. The logo itself took a long time to perfect, of course I wanted to design it myself!
As a design graduate and mother I combine my experience to create a very well-thought out collection with morals and ethics at its heart. AAMcEvoy products are future heirlooms, to be handed down from one sibling to the next, parent to child. We have kept openings simple- easy to put on baby, easy to take off! No buttons, snaps or velcro.
Our clothing is easy to put on because we don't use buttons or snaps. As a mother I know just how difficult it is to dress a child that doesnt want to be dressed! Instead, we use simple envelope necks- these are the same neck opening used on vests. So our bibs/multi-layers, sweaters and dresses go straight on over the head. No fuss!
AAMcEvoy clothing is unisex, with the exception of our dresses, so they can be easily passed from male sibling to female sibling or vice versa. We also don't believe in gendered clothing. Let children be children!
We are an ethical and sustainable brand and we hold these values close to our hearts. The whole idea behind AAMcEvoy was to create a brand with integrity, ethics and is as minimal with packaging as possible. Ethical in three ways: cloth, product manufacturing and recycled packaging.
We only use the finest GOTS (Global Organic Textile Standard) certified cloths. The certification covers all stages and processes- seed to cloth, no fertilised or pesticides are used. We produce our clothing in Dublin where manufacturing standards are exemplarily. Our beautiful recycled eco paper packaging goes further to reflect our ethos of sustainability. We believe that our product is unique in Ireland. Even down to our tags, they are hand stamped and written- adding to the provenance and heritage of the brand.
When I started AAMcEvoy I wanted to do business in a fair way. No one should lose out because of this, certainly not the workers involved. My longterm plan is to create my own production unit in my home county in Laois.
2017 was a phenomenal year for AAMcEvoy!
We became a babyccinokids.com approved brand! It’s an online selection of the best brands from around the world. We were named as a 'Brand to Watch' in the April issue of CWB magazine (Childrenswear Buyer trade magazine, UK) also featured online on the CWB website.
We were shortlisted for the Irish Startup Awards in the Sustainable category, KBC Bright Business Ideas and Irish Made Awards in the fashion category. We are currently in the running for an All-Star Business Award as part of the All-Ireland Business Summit.
We have also been featured in numerous blogs, newpapers and magazines including The Irish Times Magazine, Irish Country Magazine (IRE), Woman's Way (IRE), Luna Lookbook (Germany), Mutiny Kids (IRE), SmallBaby.com (UK), ZombiiMummy.com (UK), MaternityBuyer.co.uk (UK), Local news: LaoisToday.ie, Leinster Express and Laois Nationalist.
In the short term, we plan to add more sizes to the childrenswear range, add a maternity collection (wearable during pregnancy, post pregnancy and breastfeeding access is a priority). I am currently designing a collection of nursery furniture to be made using Irish timber. My longterm goal for the brand is to create my own manufacturing, sampling and production unit in Laois, the Midlands of Ireland.
Thanks so much for taking the time to read my pitch. If you've liked it, please have a look at our pledges and rewards. If you would like any more information before you make up your mind, check out our website aamcevoy.com, our Instagram or email firstname.lastname@example.org.
Alison & little Annie