Easily Search every food and product across the UK according to your Special Dietary requirements, as made available on Website, and Mobile!

Mic Sumner

Mic Sumner

Dietary UK

The idea of the Dietary UK was brought from the needs of several people with Special Dietary requirements — that is anyone who is limited to a certain set of foods, rather than free choice — who are the lost customers of Food establishments before these individuals step foot into the doorway.

What if, you can find a way to bring in more customers, by providing improved search options?

Individuals with dietary needs. Search for Restaurants here

We’ve found ourselves gobsmacked as to the untapped market here… considering these individuals’ needs for a simple search feature to indicate which food establishments contain their dietary availabilities.

The core feature: Search.

Not just Restaurants. But Food establishments of all kinds thrive in this environment

So we’ve come up with a plan and system to integrate both the individuals searching, with the food establishments happy for more customers.

Which include: Restaurants, Supermarkets, Hotels, Pubs, Cafés, Bars, Festivals, Arenas, Stadiums, and many many more, across the UK.

The Food establishments have one goal: bring in more customers!

The Individuals have one goal: my options to eat based on my dietary needs without phoning up.

With the rise of technology, it’s natural that individuals visit food establishments based on (a) trust, (b) are comfortable with, and (c) dietary availabilities.

E.g. Only the best/nearest restaurants will be given attention.

But what if the customers are all lost, not even giving a simple *SOS* ping to the food establishments?

We’ve come up with a system that will get the food establishments’ entire list of food and products, onto a search feature for both mobile and website.

Individuals can search for their Special dietary requirement using the maps feature e.g. their current location, and results of all food establishments will show up based on their Special dietary requirement/s.

Through this easy-to-use system, we will (a) bring individuals much closer to the food establishments, (b) give the opportunity for the individuals to review the food establishment (predicted 5-stars) based on the review system chosen by the food establishment e.g. TripAdvisor, Google Reviews, and (c) make it known that you are never left out just because you have special dietary requirements.


What is a Special Dietary Requirement?

There’s a lot out there once we’ve had a list! See below.

This includes (but certainly isn’t limited to):


  • Egg allergy
  • Fish allergy
  • Milk allergy
  • Nut allergy
  • Shellfish allergy
  • Soy allergy
  • Wheat allergy

Health Concerns

  • Coeliac
  • Diabetic
  • Lacto-ovo-vegetarian
  • Lacto-vegetarian
  • Ovo-vegetarian
  • Pescatarian
  • Vegan

Religious/Commitment purposes

  • Halal
  • Kosher
  • Jhatka


Dietary requirements are definitely important to them

We are inspired by the fact that these Special Dietary requirements are really important to all these individuals.

It’s food. They commit to it... Every. Single. Waking. Moment.

It's that these individuals get left out simply because they are not the mainstream.

The General Public are getting Smarter

But we are seeing a rise in the consciousness of the Public Health, i.e. especially towards a plant-based diet... to name one of them. And we still have no general website/app to deal with this market...

We need to also maintain the respect for a growing set of different food cultures.

Therefore awareness of the general public is key to the respect of different food cultures.

Think of it another way: to create a sense of unity between people with dietary requirements hence a good sense of diversity between dietary requirements, rather than being fractured into subgroups.

These conceptual walls between prejudice and polarisation can be solved.

Thus the current value system towards dietary requirements has to shift towards non-judgment, and this will be a big leap towards much greater appreciation of different food cultures.

Dietary UK does work in lieu with the Food establishments, e.g. through Social Media, to name one of them, to create awareness to special dietary requirements and the changing landscape in food technology, with the goal to normalise special dietary requirements.

Economically speaking, we are readily seeing the transition to new food technologies like vertical farming and meat synthesis.

But we still have the same individual dietary requirements — as living beings.

Therefore it’s a need that has to be fulfilled, but at the moment there isn’t much noise being made to fulfill this need.

Please feel free to contact us regarding this for more info through support@dietary.org.uk. More than happy for you to chime in!

Have a great day!

If someone offers you an amazing opportunity and you're not sure you can do it, say yes - then learn how to do it later. — RB

Kind regards,