A discount card for disabled people as many individuals face unavoidable extra costs as a result of their impairment or condition

Shani Dhanda

Shani Dhanda

From expensive equipment and adaptive clothing to higher energy bills and costly insurance premiums, disabled people pay over the odds for essentials. On average, disabled people face extra costs of £570 a month related to their impairment or condition. The annual cost of bringing up a disabled child is three times greater than that of bringing up a non-disabled child. I don't think it’s fair that people with disabilities are having to pay more than they should just to live the same lives as others, especially when they have fewer choices than non-disabled people.

Even with the extra support from Disability Living Allowance to help cover these costs, it does not reflect the true current cost of living meaning welfare payments fall far short of meeting these extra costs. With the change from Disability Living Allowance to the new system of Personal Independence Payment, the way people are assessed means more than 600,000 disabled people could lose support. 

The Diversability Card is the official discount card for people with disabilities in the UK. It provides exclusive and market leading discounts from the UK's favourite brands, local businesses, service and entertainment providers, to people with disabilities. This scheme aims to alleviate financial pressure and drive down the extra costs disabled people face every month. 

Currently, disabled people as a consumer group are overlooked; which is disgraceful when there are over 13 million of us in the UK, (that is almost 1 in 5 of the entire UK population) Failing to cater to people with disabilities, is equivalent to excluding the populations of London, Birmingham, Leeds, Sheffield, Cardiff and Manchester combined.

Seven million people of working age have a disability, which adds up to an awful lot of spending power. The latest figures from the Department for Work and Pensions in December 2016 estimate that this spending power, the "purple pound", is worth £249 billion to the economy.  Yet shockingly, three-quarters of disabled people have left a shop or deserted a business because of poor disability awareness or understanding. By allowing this to happen, businesses could be missing out on their share of £420 million of revenue a week.

With the introduction of the Diversability Card, the disabled community will feel more valued as a consumer group, make retailers aware of the demand for their goods and be incentivised to improve accessibility. It also allows businesses to integrate their corporate and social responsibilities whilst diversifying their market reach. The Diversability Card has been created by disabled people for disabled people, and we believe this scheme is a catalyst for change and will help improve the quality of many peoples lives.