Never run alone again, run with Shadow Laser Runner your Virtual Personal Trainer

Erick Bulatowicz

Erick Bulatowicz

"No Human Is Limited.  it's not about the legs, it's about the heart and the mind" Eliud Kipchoge

Shadow Laser Runner was born of our passion for running and technology innovation. Our main goal is to help runners improve a performance and achieve better results.

Laser Runner is an Innovative wearable chest strap with laser light.Mobile/Smartwatch app designed to boost your motivation to another level. Laser light adjustment and color changes control your running pace. Easily compete with friends and other runners via virtual challenges.


Laser Runner Values:

  • Exchange a running challenge with your friends and other runners.
  • Create custom rewards and share them with your friends.
  • Measure your progress in real time by following laser light.
  • Laser light color change red/green to boost your performance.
  • Convert calories to running distance.
  • Create and share social challenges and posts.
  • Race yourself to improve your running strategies and results.

 Tackling a new distance, posting a personal best, losing 20 pounds we embrace grand challenges. But what happens after that goal is (hopefully) met? Runners risk losing motivation and stalling—unless they change routines to those of a stronger, healthier runner.

We have all heard “Runners who are consistent with good habits have the most success,” but how to motivate yourself to achieve better results? A market research that we have performed, has indicated that runners need a motivation to run and to achieve better results.


 Also, throughout our research we have discovered that the ultimate motivation comes through a challenge. Our Laser Runner and app is designed to push runners over the limits, define a good routine and measure a progress in real time simply by following shadow laser runner.


Meet the Founders

Erick Bulatowicz -  Founder & CEO | read more on Linkedin  


Value Architect and boundary pusher by nature, with a strong passion for Technology and Sports Innovation, developing ideas and create strong value for business growth. Multiple award winner and solution architect with relentless curiosity; driven by performance. Adept at engaging demands of several projects.

Norbert Kowalski – Co-founder | read more on Linkedin 


Running enthusiast passionate Network Security Engineer with a strong interest for technology innovation. Excellent analytical and problem-solving skills including analysis, interpretation and resolving complex issues.