They say some of the best business ideas are simple ones and our idea is simple (in fact I kinda couldn’t believe it didn’t already exist!) but it’s a simple idea which solves a problem a lot of new mums face. When I had my daughters I decided to breastfeed and as well as struggling with leaky boobs and sore nipples - I also really struggled to find clothes which I could breastfeed easily in and which were comfortable and stylish!! I'm a T-shirt and jeans kind of girl and I remember thinking "I wish I could find a T-shirt I could easily breastfeed in". And when I couldn't, I decided to design my own. With the help of my mum-in-law, who is pretty good with a sewing machine, we created the Milky Tee - a T-shirt with hidden zips down each side to allow women to breastfeed their baby (or even twins) easily and discreetly. The zips are placed just below the armpit so mums can pull them down, move the tee across slightly, and breastfeed without having to expose their chest or tummy (as I know I didn't want to flash my belly just after having a baby!). Also as the zips are hidden, the Milky Tee looks like a normal T-shirt and can be worn even after a woman finishes breastfeeding. As well as plain tees, we also designed slogan tees including ones which say COFFEE + CONCEALER, MUTHA and BOSSING IT. They are made with 100% combed cotton which is OEKO-TEX certified to ensure it does not contain any harmful or irritable substances.
After finalising the design and finding a manufacturer, I protected the design with a Registered Design Right and I also trademarked the name Milky Tee. We launched our website The Milky Tee Company (www.milkyteecompany.com) at the end of February 2018 and have already sold almost 600 T-shirts to customers all over the world (although most of our sales are in the UK). We currently have black and white tees available and hope to add grey T-shirts very soon. We would like to develop our range to include long sleeved tops and sweatshirts for the winter and eventually include other styles of tops and dresses.
We hope our Milky Tees will help women feel more confident about breastfeeding, especially in public and realise that despite maybe being sleep deprived and having sore or leaky boobs - you can still look and feel stylish!