V-ATE - The future of experiential dining for the Petrol Heads of the world built by one car loving family in rural Lincolnshire!
Bob and Lesley Wilding and their daughter, Victoria, and her husband Neil entered the crazy world of the restaurant business in the Summer of 2011! They launched "Witham and Blues" inside the skeleton of a 300 year old failing pub. Both the inside and outside was given a huge make-over by the whole family on a tiny budget. Floor to ceiling New York with an American Cuisine bought the customers in their droves with evenings booked months in advance. In 2016 the same four company directors decided that their ambitions lay in more than their already succesful business and that a new adventure was about to begin.... 2017 - THE CREATION OF V-ATEV-ATE is a new concept in dining for the ultimate Petrol Head Experience. Eating in authentic cars or on the back of a scooter! The inside outside feel gives a never changing atmosphere regardless of the weather or season. Customer service and great food is at the heart of everything we do, that and the development of our young team. We love to nurture new talent and have huge ambitions for our team members.Everything within V-ATE was built by Bob and Neil and they have plans to create a part of the existing business purely to create the interiors of the future restaurants to ensure that we keep prices low for our franchisees, ensure the quality of the build and keep manufacturing within the UK.Since we opened in late August 2017 we have served over 22,000 people and our facebook page exceeds 12,450 likes! Not bad for a 65 seater restaurant in a rural location in Lincolnshire! Just think what our brand could do with more locations across the country and the world! You might ask yourself "why would anyone want to invest in a Restaurant Chain when so many are hitting the rocks"? We agree that a lot of restaurants are really feeling the pinch but we are the unicorn that you have been looking for! We are unique and we are bringing more to the table than your dinner but we are not charging you extra for the privilege. With out of town locations up for grabs all over the UK due to failing pubs and restaurants closing their doors there are venues just waiting for a little V-ATE magic to breathe new life into them. Everything we have achieved with V-ATE so far has been achieved in a very rural location in Lincolnshire, at least 45 mins from a motorway. The potential for this business is beyond belief and it is being driven by 4 individuals capable of achieving it.The V-ATE element of our business is only 6 months old and already runs at a 15% profit margin which exceeds the margins of most long established full service restaurant businesses. We are looking for investment and to drive the business forward looking for new locations to build more V-ATE restaurants to initially trade with our existing team and then once established find franchisees ready to take on their own challenge. We are also looking to license V-ATE in the USA and Europe.A great time to get on board with a restaurant start-up that's "speeding" forward!! The future of restaurants is experiential dining and we think we have something really unique, we hope you think so too! Please give us your vote or failing that please visit us for a "Pit Stop Dining Experience" of your own!